Web Design & Marketing

The complete package

Web design and marketing should not be separated from each other. If you want your website to generate business, design and marketing should be joined at the hip. Your website is an investment and should offer a return which far outweighs your spend. There are two fundamental elements to generating business from your new website, targeted website visitors and conversions (those visitors taking the action you choose).

Conversions

I'll talk about conversions first because without conversions you will never reap the benefits of lots of visitors. Also, you have more opportunity to increase conversions whereas targeted visitors may be limited.

A conversion is where visitors to your website take the actions you choose. For example:

  • They call you on the phone
  • They fill out an enquiry form
  • Sign up for your newsletter
  • Download something
  • Buy a product
How to generate conversions

Generating sales, leads or getting the visitor to take a desired action can be relatively easy. If you can make sales off line then you can do it on line. The secret lies within what you say to them when they arrive at your website.

Your website visitors have the same questions that need to be answered whatever medium you use. Be it face to face, in print or on the web. In order to secure the order, they will likely have the following in mind:

  • Am I in the right place?
  • Can you find solutions to my problems?
  • Can I afford the service/product?
  • Will I get value from this?
  • What if I don't buy it or take the next steps?
  • What are the risks involved and are they mitigated in any way?
  • Can I believe what they are saying, can I trust them?
  • Do they have the necessary experience, qualifications or happy customers?
  • What if it all goes wrong?
  • Can I get any better anywhere else?
  • Do they answer all my questions?
There is a whole lot more to copy writing, but if you can satisfactorily answer the questions above you will be well on the way to succeeding. Fear not though, I will offer help and advice along the way to help you optimise your content.

Generating targeted visitors

SEO (promoting your website so it appears in the free listing of the search engines)
PPC Search (pay per click, where you pay for visitors to your website as they search the Internet)

Conversion optimisation (generating more conversions by improving your message or offer etc.)

Off line Promotion (sign-writing, vehicle livery, print advertising, networking, business cards offers/promotions and so on)
Social media and social media advertising
Banner exchange/advertising or media buying

SEO (Search Engine Optimisation)

I will design and build your site keeping in mind all current search trends to ensure that it gets the best possible chance of a high ranking in Google and other search engines. This means placing special code into the site according to your search phrases and key words. Also known as on-page SEO, this is included in all sites I design.

Another key element to SEO is generating links from other websites within your niche. These links must be relevant to your industry. Some consider this the most difficult part of good SEO and there is some truth in that. I can show you how to build these links the right way!